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The Next Big Asian Brands

ebook

Alibaba, Samsung, Toyota – Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing? Take a deep dive into Asia's most promising brands, ranging from Korea's fast-expanding Go Pizza and Singapore's Kinobi edu-tech platform to Vietnam's automobile wunderkind, VinFast. Through wide-ranging interviews with the brands' founders and management teams, author Jörg Dietzel uncovers what makes each of them tick, and distils invaluable lessons for every business out there looking to take off in the post-Covid world.


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Publisher: Marshall Cavendish International

Kindle Book

  • Release date: October 15, 2022

OverDrive Read

  • ISBN: 9789815044676
  • Release date: October 15, 2022

EPUB ebook

  • ISBN: 9789815044676
  • File size: 18655 KB
  • Release date: October 15, 2022

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Alibaba, Samsung, Toyota – Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing? Take a deep dive into Asia's most promising brands, ranging from Korea's fast-expanding Go Pizza and Singapore's Kinobi edu-tech platform to Vietnam's automobile wunderkind, VinFast. Through wide-ranging interviews with the brands' founders and management teams, author Jörg Dietzel uncovers what makes each of them tick, and distils invaluable lessons for every business out there looking to take off in the post-Covid world.


Expand title description text