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Title details for Holy Mavericks by Phillip Luke Sinitiere - Available

Holy Mavericks

Evangelical Innovators and the Spiritual Marketplace

by Phillip Luke Sinitiere
Shayne Lee
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Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.
Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.

  • Creators

  • Publisher

  • Release date

    April 1, 2009

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9780814753453
      • File size: 2558 KB

    • EPUB ebook

      • ISBN: 9780814753453
      • File size: 2604 KB

    • Open EPUB ebook

      • ISBN: 9780814753453
      • File size: 2593 KB

  • Languages

    • English

  • Reviews

    • Library Journal

      March 1, 2009
      Jesus Christ advised his followers in John 17 "to be in, but not of" the world. Yet some of today's Christians are icons of popular culture and lead churches with the savvy and skill of corporate titans. Twenty-first-century pastors and evangelists are akin to CEOs or master marketers who create brands such as Kleenex and Coke. Sociologist Lee and historian Sinitiere here analyze the U.S. "religious economy." The authors profile five celebrity-like figures in American Protestantism: Rick Warren, Joel Osteen, T.D. Jakes, Brian McLaren, and Paula White. These evangelical innovators are household names, thanks in large part to their multimedia know-how, but they preach a conservative messageoften regarded as antiquated. Most important, their ministries supply existential fulfillment to existential demands. This book (especially the bibliographic essay "Theory of Religious Economy") will most appeal to scholars and students. However, curious readers will enjoy it as well. Highly recommended for academic and large public libraries.C. Brian Smith, Arlington Heights Memorial Lib., IL

      Copyright 2009 Library Journal, LLC Used with permission.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook
  • Open EPUB ebook

subjects

Languages

  • English

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