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LinkedIn Profile Optimization For Dummies

ebook

Give your LinkedIn profile the makeover it deserves—and get the attention you deserve 

Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done?

Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to:

  • Create a memorable, successful profile
  • Optimize personal keywords
  • Showcase your experience, accomplishments, and unique value
  • Use LinkedIn features to grow your network and more
  • You never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!  

     


    Expand title description text
    Publisher: Wiley Edition: 2

    OverDrive Read

    • ISBN: 9781119651468
    • Release date: April 21, 2020

    EPUB ebook

    • ISBN: 9781119651468
    • File size: 13549 KB
    • Release date: April 21, 2020

    Formats

    OverDrive Read
    EPUB ebook

    Languages

    English

    Give your LinkedIn profile the makeover it deserves—and get the attention you deserve 

    Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done?

    Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to:

  • Create a memorable, successful profile
  • Optimize personal keywords
  • Showcase your experience, accomplishments, and unique value
  • Use LinkedIn features to grow your network and more
  • You never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!  

     


    Expand title description text